Many educational institutions leverage student video testimonials as a core part of their enrollment marketing strategies. Here are five concrete examples:

1. University of Petroleum and Energy Studies (UPES)

UPES created a student testimonial video featuring a former student who shared her educational journey and explained how the university helped her secure a position at an e-commerce firm. The video combines live footage and photos from different stages of her experience, providing an authentic and relatable story for prospective students[10].

2. Independent Schools (Various)

Many independent schools prominently feature alumni testimonial videos as part of their enrollment strategy. These videos showcase the impact the school has had on students’ lives and future success, helping prospective students envision themselves thriving in similar ways[6].

3. Colleges and Universities (General Practice)

Higher education institutions often use student video testimonials to highlight achievements, career outcomes, internships, and campus life. These videos are used on websites, social media, and during virtual events to provide authentic insights into the student experience and boost enrollment[5].

4. Private Schools

Private schools frequently include student testimonials in their virtual tours and marketing materials. These videos, sometimes titled “A day in the life,” allow prospective students and families to see real student experiences and connect emotionally with the school environment[16].

5. Case Study: UPES (Featured in Industry Analysis)

A specific testimonial video from UPES is highlighted as a best practice example in industry guides, demonstrating how a simple, honest student story can be highly effective in encouraging enrollment, even with modest production resources[10].

These examples illustrate a common trend: schools across all levels-private, independent, and higher education-are increasingly using student video testimonials to build trust, provide social proof, and humanize their brand in the eyes of prospective students and families[5][6][10][16].

Citations:

[1] https://flockler.com/blog/student-testimonials

[2] https://www.higher-education-marketing.com/blog/strategies-for-increasing-student-enrollment

[3] https://www.linkedin.com/pulse/leveraging-student-testimonials-reviews-boost-altaf-hussain-sayyed--feanf

[4] https://www.thinkorion.com/blog/video-marketing-examples-strategies-for-higher-education

[5] https://www.panopto.com/blog/video-in-higher-education-6-strategies-for-enrollment-success/

[6] https://www.finalsite.com/blog/p/~board/b/post/top-5-most-popular-types-of-video-marketing-for-independent-schools

[7] https://monzomediaproductions.com/2024/07/how-do-your-videos-affect-your-schools-enrollment/

[8] https://www.testimonialhero.com/blog/power-of-student-testimonials

[9] https://unveild.tv/podcast/ep59

[10] https://www.yumyumvideos.com/blog/best-testimonial-video-examples/

[11] https://www.archeredu.com/hemj/student-testimonials/

[12] https://www.mailmodo.com/guides/testimonial-video-examples/

[13] https://www.finalsite.com/blog/p/~board/b/post/showcasing-the-best-student-testimonials

[14] https://www.noeticmarketer.com/blog/student-testimonials-for-higher-education

[15] https://www.schoolwebmasters.com/using-testimonials-to-boost-your-schools-reputation

[16] https://authenticstyle.co.uk/private-school-marketing-strategies-to-increase-enrolment/

[17] https://www.higher-education-marketing.com/blog/mastering-multi-channel-marketing-for-school-enrollment-strategies-for-consistent-student-engagement